Designing SEP’s Own Front Door →
SEP upgraded its site to match the caliber of its client work, built on a persona-themed token system the team still runs today.
Longer-form thinking on design systems, craft, and the parts of the job that don't fit in a case study.
SEP upgraded its site to match the caliber of its client work, built on a persona-themed token system the team still runs today.
A scrappy fix (two illustrated characters) landed in TV ads, sales collateral, and the company’s first chatbot, still running five years later.
One token architecture, scaled three ways, plus a full brand system built from a single logo, still what new products get built onto three years later.
A one-person pipeline became a self-service system with automatic change detection, plus the table builder that finally satisfied governance.
A recreation of Gmail’s email composer and reading pane, rebuilt in Figma to study the underlying interaction patterns.
A recreation of Gmail’s inbox, rebuilt in Figma to study the interaction patterns.
A recreation of Zoom’s macOS meeting UI, rebuilt to study window chrome and control patterns.
A Figma Community flow exploring a “spec card” pattern for documenting file details for developer handoff.
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