About

—Profile

Hey There, I'm Chris

I'm a senior UX & product designer based in Indianapolis, with 14+ years across product design, brand systems, and design leadership. I care about systems that hold up at scale and about bringing craft to the details most people skip.

Outside of product work, I run Chartley Creative, a photography and creative practice, and spend time in Indy's design community.

—Career Highlights

Highlight Reel

Leading SEP's AI-assisted design tooling efforts (Claude, Figma Console MCP), building repeatable workflows for UX artifacts; lead Figma admin for a 125+ person org

Senior UX Designer at SEP, 2021–present (with SEP since 2020), leading design and testing on pre-market products across IoT, pharmaceutical, water treatment, and defense

Rearchitected a single-product IoT app into a multi-brand hub for 8+ connected products; the token-based system scaled from 2 to 4 luxury products across two brands, later adopted by a mid-tier line — full story in the case study

Designed a character-based progress system for a global water treatment company that outgrew its original scope — global marketing, TV ads, and reportedly the brand's AI chatbot five years later

Partner & Creative Director at Catalyst Group, a specialty marketing agency I joined as a designer and later purchased — led a website redesign for an IPA Top 300 firm that drove +78% monthly sessions and +98% pageviews YoY

14+ years running Chartley Creative, freelance photography and design, with clients including Lessonly/Seismic, Visit Indy, and Constellation Brands

—Community & Volunteering