What energizes me most about the craft is designing the systems beneath the surface to make lives a little better.
What I'm Exploring
AI-Enabled Design & Agentic Design
Exploring how AI shifts design from crafting static screens to orchestrating adaptive, agent-driven systems.
Design Systems
Building scalable design systems that hold up across time on web, mobile, tablet, and physical hardware.
Motion & Interaction Design
Using movement and micro-interactions to make interfaces feel considered and alive, not just functional and flat.
Coaching Others
Helping makers grow their craft and confidence through mentorship and honest feedback.
What I've Shipped
Rebuilding a Pharma Data Pipeline→
A one-person pipeline became a self-service system with automatic change detection, plus the table builder that finally satisfied governance.
One System, Eight Products: Scaling an IoT Ecosystem→
One token architecture, scaled three ways, plus a full brand system built from a single logo, still what new products get built onto three years later.
The Characters That Outgrew the App→
A scrappy fix (two illustrated characters) landed in TV ads, sales collateral, and the company's first chatbot, still running five years later.
Designing SEP’s Own Front Door→
SEP upgraded its site to match the caliber of its client work, built on a persona-themed token system the team still runs today.