CREATIVE

Recruiting the best talent in the Southeast

Warren Averett

Role:

Video Strategy, Art Direction, Scripting, Production


Created in partnership with Catalyst Group Marketing.

Introduction

As one of the largest accounting, tax, and advisory firms in the country, Warren Averett’s recruiting strategy included a multi-channel approach with video content. Our team partnered with their marketing team to create two recruiting videos for their unique demographics (recent grads and experienced professionals) that could later be edited down into shorter pieces of video content for all of their active channels.

I led the scripting and storyboarding process with Warren Averett management and later led a team of 3 through a tour of the Southeast, coordinating and providing additional art direction as needed. As we traveled to 3 offices in 4 days, our team interviewed team members who had risen to leadership roles within the firm and had utilized the opportunity for growth Warren Averett provides. We also spoke with firm leadership about how their management mentors up-and-coming members of their team.

Experienced Professionals: Working at Warren Averett (Video)

Recent Graduates: Choose Warren Averett (Video)